2009 - 2010 Campaigns

MEDIA IN THE MIDDLE AND MORE AWARDS

Today, the real audience was the members of the media, all 480 of them. The Bibendum event is primarily about having the media learn of the latest automotive technology first hand by driving cars and talking to the engineers. And for this Bibendum the hot topic was electric cars. Even Aurora 101 is an electric car demonstrating extreme efficiency.

So the Audi electric sports car and the Aurora solar car were of interest to the media as well as many other excellent examples showing how close we are to be able to buy a ‘showroom ready’ silent and smooth electric car for ourselves.

Oliver Biggart, our supporter from Michelin Australia paid us a visit along with one of Australia’s leading automotive journalists Dave Morley. Many other journalists asked for technical details and several TV grabs were also recorded.